I've had the same conversation hundreds of times.
Over 15 years in financial services, Merrill Lynch, Fidelity, and beyond, I kept meeting the same person. A VP. An MD. A senior analyst. Brilliant at their craft. Standing by a whiteboard or hunched over a Bloomberg terminal.
And they'd always say some version of this:
"I know exactly what analysis I need. I just can't get it done fast enough."
Then they'd show me the spreadsheet. Always a spreadsheet.
A $100 trillion industry, portfolios, models, forecasts, reconciliations, board decks, all flowing through .xlsx files held together by VLOOKUP and prayer.
The smartest people in the room weren't bottlenecked by ideas. They were bottlenecked by tooling. Waiting on engineering tickets. Waiting on the quant team. Waiting on a Python script someone wrote in 2019 that nobody remembers how to run.
So I stopped waiting and built the thing they actually needed.